Mark Varley: Founder and CEO, Addresscloud: Hitting the spot - getting location accuracy right (114)

To provide the right insurance for homes and workplaces, insurers have to be sure of the exact location of the assets. But 500 years on from the creation of the UK’s Royal Mail, the challenge of knowing where something is and what surrounds it remains.  Addresscloud is one company rising to that challenge. Five years on from launch, it has processed 32-million addresses and 25-million buildings, with the data being used to help insurers quote and bind, fight wildfires in the US and even for organic vegetable deliveries.   Founder and CEO Mark Varley joins Matthew to discuss where the idea came from and how the company has secured a strong list of clients in the UK, US and Europe.  Talking points include:  Identifying and processing useful data sources Using analytics for higher resolution modelling Why big tech isn’t always best on geocoding Bootstrapping vs external funding The benefits of working with clients outside insurance  Keep track of everything we are up to at instech.london and sign up to our newsletter for a fresh view on the world every Wednesday morning. If you like what you're hearing, please leave us a review on whichever platform you use, or contact Matthew Grant on LinkedIn. Continuing Professional Development - Learning Objectives InsTech London is accredited by The Chartered Insurance Institute (CII). By listening to any InsTech London podcast or reading the accompanying transcript, you can claim up to 0.5 hours towards the CII member CPD scheme. To claim 0.5 hours for this podcast, go to the Episode 114 page of the InsTech London website, or email [email protected].