That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: - Cookies 101: A timely refresher - Why are third-party cookies going away? - Google's search for a "suitable alternative" - Consumer cookies: Consent, clarity, and control - The "that guy" anecdote - Personalization pipe dreams - Chicken and egg, or horse and cart? LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org