Björn's brilliant B2B blueprint

Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal: - Why B2B doesn't mean "boring to boring" - The duality of B2B/B2C experiences - How to reverse-engineer the sales funnel for major deals - Why B2B sales will be insulated against the loss of third-party cookies - How to nurture an effective B2B culture: Test, learn, and upskill LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" https://www.dacgroup.com/blog/why-googles-new-customer-match-is-great-news-for-b2b-marketers/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-010&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org