Book Marketing Since the Peak of BookTok with Megan Whitlock

In this episode, Eleanor speaks to Megan Whitlock - Marketing Executive at BookMachine and UCLan alumni - about marketing roles within both trade and academic publishing. Megan talks candidly about the difficulties of finding the right publishing job outside of London, the promising yet hesitant move to hybrid working, as well as how book marketing has changed since the peak of BookTok. We also cover some of Megan's favourite marketing campaigns to work on so far.Megan WhitlockTwitter/X: @megisreadingWebsite: https://meglikesbigbooks.wordpress.com/Book Machine (Marketing Executive): https://bookmachine.org/Mentioned in this Episode:Oxford University Press: https://corp.oup.com/UCLan Publishing: https://uclanpublishing.com/courses/Episode TranscriptHosted and edited by Eleanor Bowskill (SYP North Digital Content Officer)Twitter: @SYP_UKWebsite: https://thesyp.org.uk If you have any questions about this episode or wish to partake in the show, drop us a line at [email protected]

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