Which keyword match type is best in Google Ads?

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.Learn how to ad...