Which bid strategy should you choose in Google Ads?

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed...