Drew Hankin - 'The basics of digital marketing' #27

Episode 27 hosts Drew Hankin, the founder and managing director of Azuri Group based in Brisbane, Australia.  Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, branding, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry. In this episode we explore what digital marketing actually is, how this translates to the cosmetic industry, how Facebook and Instagram dominate and how these can be leveraged to increase both engagement and ultimately, improve bookings and sales.   SUPPORT THE PODCAST: - If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee!    IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier): - Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics)  - Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake) - Access to weekly IA Hints & Tips (Videos, insights & other injectable education) - Access to our IA Business Hints & Tips (Videos of business hints and experiences) - Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - Access to our growing IA Library of clinical papers, books and resources - Access to eight IA Webinars - Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons) - Shadowing opportunities in clinic with Dr Jake (additional cost)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram