Dr Cara McDonald - 'Why do patients have injectables & how do they choose their injector?' #166

Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia. Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay. Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not? We explore: - How the topic and the study came about  - What the challenges were of doing a study during the pandemic  - How the study was designed and how it was organised?  - What the main objectives of the study were  - The key questions in the survey and how the data was captured  - The breakdown of the data  - How any assumptions and biases were managed  - What the primary reason was why patients returned to their injector?  - What’s most important for patients to feel comfortable with an injector?  - What percent of patients felt like they had one specific feature that needed ‘fixing’?  - What proportion of patients wanted to slow down aging but still look natural?  - What proportion of patients love the ‘done’ look?  - Whether patients are truly happy to invest in the best quality treatments & results  - What proportion of patient aren’t happy with their appearance, even after treatments?  - A formula for calculating how much trust you can gain from your patients  - A suggested model for how consultations might be done by injectors   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier): - Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics)  - Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake) - Access to weekly IA Hints & Tips (Videos, insights & other injectable education) - Access to our IA Business Hints & Tips (Videos of business hints and experiences) - Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - Access to our growing IA Library of clinical papers, books and resources - Access to eight IA Webinars - Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons) - Shadowing opportunities in clinic with Dr Jake (additional cost)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Cara on Instagram