106: How Volvo Unites Startups and Partners for Growth

Get ready to rev your engines for innovation as we bring you a fascinating conversation with Freddy Dasa, the Director of Innovation at Volvo Group's Innovation Lab in Silicon Valley. In this episode of Innovation Storytellers, we dive deep into Freddy's innovative world, where he leads an interdisciplinary team of innovators and entrepreneurs, co-creating and launching new services and solutions for Volvo Group. We explore Freddy's extensive engineering background and 20+ years of experience introducing disruptive technologies to traditional industries, from construction and mining to mobility and transportation. In addition, Freddy shares his insights on how they support customers in conventional endeavors to understand and embrace new technologies.  Listen in as he advises that the key is not just the technologies but how these can be applied to the business processes, creating value and fostering growth. We'll also delve into Volvo's vision for future vehicles and how they're pioneering digital services. Finally, Freddy sheds light on transitioning from a product-centric structure to aligning digital experiences with brand values and delighting customers at every turn. From the birth of Volvo Innovation Lab with an idea to uncover the next horizon of revenue streams for Volvo via digital services to the challenges in shaping the culture that aligns with the corporation's values - this episode is packed with intriguing stories and insights. Tune in to ride the wave of innovation and learn how traditional industries can leverage cutting-edge tech for growth.