Sales Training Success with OFI:Olam Food Ingredients Part 1 of 2

Plagued by Sales Turnover? This interview discusses a much-needed tool that’s coming into widespread use in the hiring, onboarding, training, and coaching of salespeople, it uses data science to help diagnose strengths and identify skill gaps to aid in our hiring and training decisions. And for most sales executives it’s a welcome addition that helps them address the problem of sales turnover, which currently plagues the industry at an astronomical average of 34.7%. To thoroughly discuss the topic from both a user and training vendor point of view, we have two panelists that have joined us. Jonathan Tharnstrom, the General Manager of OFI: Olam Food Ingredients; and Joe DiDonato, the Chief of Staff for Baker Communications whose company helps their clients accelerate sales performance, reduce turnover, and compress the time it takes to get sellers into the field selling.