The Content Trends & Tactics We’ve Seen on Social Media in 2022

Creating engaging social media content comes down to more than just viral dance trends or repurposing popular memes. Instead you need to strike a tricky balance between the content different platforms’ algorithms are prioritising, the messages you need to communicate, and the material your audience actually wants to see. And just when you think you’ve got it sussed, it can all change on a dime. So we’re taking a look at the lay of the land in 2022 to try to help brands work out what different content will help them shine on different platforms, and how they can make that work for them.  We’re covering: What Instagram’s shift to video-first tells us about the future of social content Whether Facebook still fits into the modern SoMe mix And how you can adapt your strategy to different platforms

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com