Sustainable Fashion: The 2022 Playbook

Sustainability is ranking higher and higher on the priority list for marketers, consumers and the human population at large. And for fashion brands, that means taking a hard look at the way they currently manage their supply chain and their business. But while change is necessary, it might not take the shape you think. Looking at the next-generation solutions available, we sat down with Nicole Rycroft, Founder and Executive Director of Canopy, a leading environmental not-for-profit, to discuss how Canopy’s work with industry leaders such as H&M, ASOS and Zalando and reshaping the way we think of sustainable fashion.  Find out: What innovative actions fashion brands can take to reduce environmental impact Why this is a commercial consideration as much as an ethical one And how you can get the message of your good work across to shoppers

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com