Brand Building with Influencer Marketing: The MADE.com Approach
From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident. We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that. We’ll look at: How to avoid consumer cynicism on social media How MADE.com maximises the efficacy of their influencer content And how they found their USP in a competitive landscape