Age Inclusion: Is Fashion Missing a Valuable Market?

In a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing. So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above? Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age inclusion needs to look like for fashion brands, and why it needs to happen now.  Hear about: The role influencers can play in broadening brand appeal to 40+ consumers How this age bracket compares to their Gen Z counterparts What’s holding fashion brands back from being more age-inclusive

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com