Addison Rae, Alix Earle, Mikayla Nogueira & Hyram Yarbro: Are TikTokers *Actually* Influential?
This episode is powered by HP and their new premium laptops, the HP Envy and HP Spectre. We're back with a rebrand for season 4! Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us: https://www.instagram.com/infinitescrollpodcast/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 In this week's episode, we explore the concept of influence in the TikTok era. We first cover the news that Sephora is dropping Addison Rae’s ITEM Beauty and Hyram Yarbro’s Selfless by Hyram from its shelves, before diving into several other examples that support our theory that TikTok creators are struggling to maintain relevancy and turn their followers into paying customers. We then look at some exceptions to this trend, including Alix Earle and Mikayla Nogueira, before finishing with our theories as to why TikTok fame is so different from YouTube or Instagram fame. Timestamps: 23:30 Kanye West gets married 26:31 Chase Stokes soft launches relationship with Kelsea Ballerini 31:08 Nicola Peltz, Brooklyn Beckham, and Selena Gomez are in a throuple? 34:28 Morphe bankruptcy recap 42:53 Are TikTok creators *actually* influential? 44:13 Sephora cuts ties with ITEM Beauty & Selfless by Hyram 51:03 TikTok creators face empty meet & greet lines at Vidcon 2022 52:55 Chase Hudson & Larray don't meet expectations in million dollar Patreon deal 52:10 Exceptions to this trend 1:05 Theories as to why TikTok fame is different from YouTube or Instagram fame Resources: https://www.latimes.com/entertainment-arts/story/2023-01-13/kanye-west-marries-bianca-censori-kim-kardashian-divorce https://centennialbeauty.com/chase-stokes-sparks-relationship-rumours-with-kelsea-ballerini/ https://www.businessoffashion.com/articles/beauty/morphe-rem-beauty-parent-forma-brands-files-for-chapter-11-bankruptcy/ https://centennialbeauty.com/are-tiktokers-actually-influential/ https://centennialbeauty.com/vidcon-creators-facing-empty-lines-meet-and-greets/ https://www.businessinsider.com/patreon-layoffs-company-documents-insiders-reveal-creator-partnership-struggles-2022-9 https://www.indy100.com/viral/instagram-influencer-arii-t-shirt-sales-followers-fail-twitter-response-8936836