136 How to Tell Stories the Media Can't Resist

Returning guest and publicity expert Sharon Bolt (Founder of Get Free Publicity Today) discusses with Ian; Five specific steps for story telling You HAVE a story Media NEED your content Find Journalists on Twitter You ARE an expert Self Rejection Tell yourself youre good enough Don’t wait others to validate you, that’s your job. Show Notes Industryangel.com Twitter Ian on Twitter Show Sponsors FarNorth  Sharon is a dog and publicity expert and the founder of Good Dogs! and Get Free Publicity Today. She has been a business owner and Entrepreneur for over 18 years. Sharon’s businesses have included Complementary Therapies, Dog Training and PR, and during the last 12 years she has contributed to more than 50 different local and national newspapers, magazines, TV and radio shows and has received over £1.5 million ($2 million) in free publicity and free advertising. She is the co-author of 2 highly acclaimed books called 'Successful Women in Business' and 'Every Entrepreneurs Guide: Running Your Own Business.' Sharon was featured in the BBC TV Show ‘Britain’s most embarrassing pets’ and Channel 5’s ‘When TV animals go horribly wrong’, she has also had a regular slot on BBC Radio since 2008 where she answers the listeners’ questions. Her online dog training courses sell all over the world and her main focus today is teaching business owners and entrepreneurs how to build a brand, increase visibility and grow their businesses by creating win-win situations with the media.