How to Be the Best at One Thing, with Alli Webb and Michael Landau of Drybar

In 2010, professional hairstylist Alli Webb had the idea to open a salon with a simple motto: "No cuts, no color, just blowouts." She teamed up with her brother, and Drybar has since become a clear beauty industry leader, with over 130 salons and full suite of products. Now, a long stream of upstarts claim to be "the Drybar of [insert service here]." Alli and Michael share how they found investors who could add value and not just capital, why Michael joined Alli even though he was skeptical about the market fit, and how they've trained thousands of stylists over the last decade.  Make sure to follow Alli and Michael on social at @thedrybar @alliwebb and @mdlandau.