December 2021: Greggs & Roger Whiteside

We welcomed a very special guest on this episode of In the Markets with Fred & Rory, Roger Whiteside, the CEO of FTSE 250 company, Greggs. Roger has worked at Greggs since 2013 and in that time has revolutionised the business, introduced the popular vegan sausage roll and been awarded an OBE for services to Women and Equality. Roger talks about understanding your target market, retaining market share and empowering staff to make decisions. Will Greggs go fully vegan? How have they attaine...