🔮 The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto)

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes. Chapters 📌  [00:00:00] Introduction [00:03:24] We tried LinkedIn auto DMs [00:09:48] Differentiation for businesses. [00:13:46] Stories from Patch Plants. [00:19:02] Personalised shopping experiences. [00:24:03] Creative differentiation in performance marketing. [00:27:09] Listening to customers. [00:31:05] Ad effectiveness on TikTok. [00:35:09] Implementing insights during customer interviews. [00:39:28] A/B testing. [00:44:33] Customer research through ads. [00:48:00] Creative driving performance marketing. [00:51:04] Crafting a compelling story. [00:55:20] Understanding customer needs. 🖇 Useful links 🖇 👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/ 👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ 📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠ 📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝 See you next week!