đź The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub
In Growth We Trust: Marketing | Growth | Startups - Ein Podcast von Yoann Pavy and Jake Mayell
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In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters đ [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. đ Follow links đ đ â â â â â â â â â â â Araminta Robertsonâ â â â â â â â â on Linkedin đ â â Jake Mayellâ â on Linkedinâ â â â â â â â â â â â â â â â đ â â Yoann Pavyâ â on Linkedin đș Follow us on Youtube: â â â â â â â â â â â â â â â â â https://www.youtube.com/@InGrowthWeTrustâ â â â â â â â â â â â â â â â â đ§ Our weekly newsletter: â â â â â â â â â â â â â â â â â https://ingrowthwetrust.beehiiv.com/subscribeâ â â â â â â â â â â â â â â â â Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 âïž review, share it with your marketing friends too if you're feeling generous đ€ That's how we grow. See you next week!