🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings. Tune in for insightful discussions and interesting insights! Chapters 📌  [00:00:00] Intro [00:00:34] The challenge of awareness. [00:07:11] The Wine List. [00:09:22] Starting an agency. [00:12:33] Building a strong network. [00:16:34] Evolution of paid social marketing. [00:22:20] Working with content creators. [00:25:43] AI-generated content quality. [00:28:17] Offline marketing strategies resurgence. [00:32:04] Inserts and door-to-door marketing. [00:37:02] User research challenges. [00:39:44] Being literal in advertising. [00:46:30] Understanding why your customer buys. [00:46:51] Importance of customer interviewing. [00:52:38] Customer feedback for growth journey. [00:54:23] Wine marketing strategies. 🖇 Follow links 🖇 👉 Josh Lachkovic on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!