🔮 Community-led Growth, Day 1 users and Monzo stories w/ Tom Davies, Head of Marketing at Yonder (Monzo, Wise)

Meet Tom Davies 👋, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him! Once again, a massive thank you to those who listened to us 🎧. Our ask is simply that you 'smash' that follow button on Apple podcast or Spotify. Also, we launched our newsletter with unique content, please subscribe using the link below, comes out weekly on Wednesday 👇  https://ingrowthwetrust.beehiiv.com/s...   This podcast episode features a guest who has a strong background in marketing and a particular interest in community building. He shares his experiences working in different companies (Wise, Monzo, and Yonder) and discusses the marketing challenges he faced in each role. The conversation is informative and provides insights into the guest's views on community as a marketing strategy.   FIND US ON SOCIAL: Tom's Linkedin: https://www.linkedin.com/in/tomdavies91/ Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Topic timestamps 👇 0:00 Yoann shaved his beard for 1000 like on Linkedin. Lame. 1:15 First viral post on LinkedIn. 4:30 Marketing challenges at Monzo. 10:22 Community-led growth with early customers. 12:58 Abandoning preconceived notions of community. 16:02 Building community and authority. 18:00 Targeting tech-savvy users. 22:11 Maintaining community engagement. 25:36 Community programming in crypto. 27:18 Building customer support community. 30:52 Joining the founding member community. 34:51 Actual marketing growth strategy. 38:47 Transition from community effort. 42:02 Growth and marketing strategies. 43:22 Triggering terms and credit education. 47:15 The power of community. 51:12 Community and product integration. 54:23 The value of community. 57:48 Growth is everyone's responsibility. 1:02:41 TikTok video performance. 1:04:02 Podcast first edition stickers for our first 100 newsletter subs. Hurry up!   Related keywords: marketing, community-led growth, value, complicated world, noisy world, clear,transcript, podcast episode, intros, carriers, intro, past, work, community, Detroit,community, San Francisco, college, America, sport,marketing hire, company, financial services, product marketer, skill sets, hiring, managing, budget, growth, community strategy, Monzo, forum, early adopters, paid products, balance, specific ways, mass adoption, budgeting, Monzo super user, average person, expectations,community strategy, grow, Honest CEO, community, format,succeed, incentivize, user research, Facebook ad testing, UGC videos,community, questions, authority, trust, platform,lucky, tools, Slack, niche type of person, supporting startups,Slack, active, optimize, platform, engagement,feedback, community, conversation, channels, empathy,engaging, program, organic content, discussion points, entire company,sleep, problem, shift, customers, name, on boarded, friends, referrals, interests, founders, CEO, CRO, CTO, resourcing, empathy, card problem, strategy, community, product, engaged, experience, negativity, apathy, Wise, Monzo, card, mail, unbox, emotional connection, payment devices, yonder card, marketing channel, effort, box, booklet, membership,card, email, founding member community, feedback, team, private events, awards, giveaways, conversion rate, optimizing, join, trickling in, mates, exciting time, reinforce, use my card, first package delivered, emotional excitement, acquisition strategy, batches, launched, team, goal, viral, product time, million customers, onboarding, nightmare,sign up, product, test, card works, mates, launched, tested, painful, invited, friend, experience, feedback, channel, use cases, edge cases, cards, work, effectively, customers, onboarding, user experience, perfect, designing, PR campaign, fundraising announcement, wait list, cherry pick, refer a friend, disaster, built, marketing growth