Retail Disrupted: What Shoppers Want From Brands Today, Episode 3

In Clear Focus: The third in a special series of podcasts reflecting consumer insights from Bigeye's national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers' brand choices and look at COVID-19's impact on people's attitudes toward recycling, upcycling, and sustainability. To consider what the findings mean for retail and direct-to-consumer marketers, we're joined by experts Ksenia Newton, Chantal Schmelz, Michael E. Smith, and Brandon Frank.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.