In Clear Focus: The Pandemic Media Paradox

In Clear Focus this week: Media planning and buying agency Bigeye's podcast features Tim McCormack, VP of Media and Analytics. In spite of high levels of user engagement online, Tim explains why advertising rates across major news and social platforms actually fell throughout March and April. We also discuss how this paradoxical situation has presented opportunities for brands to gain extra share of voice, and why connected TV has emerged as an especially cost-efficient media selection.