In Clear Focus: Marketing Research and COVID-19

In Clear Focus this week: Monitoring consumer behaviors during COVID-19. To navigate the pandemic and avoid marketing missteps, understanding consumers' evolving purchasing behaviors and sentiments towards brands and advertising is more important than ever. Our guest this week is Michael Klotz, Director of Client Development at Cint. An expert in consumer insight generation, Mike explains how we can understand new behaviors and markets better through research, data, and analytics.