92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works

Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.