130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. This episode will break down all three and show you how to turn your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.