Episode 13: Gorjan Lazarov, Orea Hotels & Resorts

In our first podcast of IDEEA 2023 and 13th episode of IDEEA podcast series, we speak with Gorjan Lazarov, CEO, Orea Hotels & Resorts, one of the most renowned hotel brand in Prague. With a focus on creating a consistent brand experience for guests, the company has invested heavily in repositioning its brand and improving the customer experience. This strategy has paid off, resulting in a record year in terms of financial performance and guest satisfaction. One of the unique selling points of Orea Hotels & Resorts is their commitment to retaining happy staff members. Despite the challenges posed by the COVID-19 pandemic, the company kept staff employed and salaries at 100%, a decision that the CEO attributes to the company's commitment to core values. This has resulted in a team of dedicated employees who are passionate about delivering a great guest experience. As the company looks to the future, they are open to both ownership and management models and are exploring the possibility of expanding regionally or internationally while maintaining a consistent brand experience for customers. The CEO acknowledges the challenges posed by global uncertainties such as the energy crisis and inflation, but remains optimistic about the company's future. Overall, Orea Hotels & Resorts is a company that is transforming the hospitality industry through its focus on creating a great guest experience and retaining happy staff members. As the company continues to grow and expand, it will be interesting to see how they navigate the challenges of the global climate while maintaining their commitment to core values and a consistent brand experience.