The increasing appeal of Asian destinations in international student recruitment

Main topic • The increasing appeal of Asian destinations in international student recruitment Asia is widely recognised as a powerhouse in international education, contributing a significant number of students to institutions in traditionally leading study destinations such as the US, Canada, the UK, the European Union, and Australia. Equally important to acknowledge, is the rising appeal of study destinations in Asia. Whether Times Higher Education or QS rankings, institutions across the vast continent are consistently moving up the rankings whereby it's worth to note that student decision-making factors go beyond quality and ranking alone: other important considerations for Asian destinations include safety, affordability, geography, politics, and culture. Across the board, the appeal of various Asian study destinations is on the rise, not only for students from neighbouring countries but also for those from other regions and continents. In this episode, we will discuss the ascent of Asian study destinations, explore the driving forces behind this growth, assess the opportunities it presents to recruitment professionals, and examine its implications for the international education sector as a whole.