A whole new world: International student recruitment in 2025

Leadership changes in the USA and Canada, ongoing immigration policy debates in Europe and Australia, the rising appeal of alternative study destinations, the impact of AI-powered recruitment technologies, and growing geopolitical instability: these are just a few examples of the unprecedented challenges that the international education sector is facing in 2025. An agile, flexible, and responsive approach to international student marketing, recruitment, and admissions is essential. In this episode, we therefore bring together leading experts from North America, Europe, and the Asia-Pacific region to share their perspectives on the year ahead, discuss the various factors impacting our sector, and debate how best to respond.