023 The state of digital journalism - Mack Male, Taproot Publishing
The economics of journalism remain in flux, and that is having repercussions on both paid and earned media. As the tech giants have gobbled up advertising dollars, we're seeing a shift in journalism toward direct reader support. This has implications that you need to consider. It means utilizing the digital means of production and distribution at your disposal to tell your own stories is more necessary than ever, but that's not enough. How can you ensure others will pay attention to you in the future? IABC Edmonton Past President, Marvin Polis, interviewed keynote speaker Mack Male from Taproot Publishing at the Digital Tipping Point conference in Edmonton. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.