014 Influence - Jonah Berger, New York Times best selling author
In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popular publications like the New York Times and Harvard Business Review often cover his work. You can learn more about Jonah at jonahberger.com TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton on SoundCloud, iTunes or on your podcast app.