Should I Fly: The Question

Flying used to be about glitz, glamour and, of course, getting places. But in a post-pandemic world of global warming and zoom calls, those days may be firmly behind us. The international travel shutdown left many unanswered questions:Has video technology made conferences redundant? How far should governments go to save airlines? Is a foreign stag-do worth all that CO2?The aviation industry is at a turning point, and Professors Jim Pulcrano and Patrick Reinmoeller want to find out what the future holds. Through conversations with industry experts and environmentalists, they try to answer one more fundamental question: Should I Fly?—————————Credits:Produced by JohnJo Devlin and Peter NaughtonWritten and presented by Jim Pulcrano and Patrick ReinmoellerLinks:Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.