Episode 43: How to brace for Brexit

10X Finland is a podcast on digital and other major changes in our lives. What are the new opportunities to businesses, individuals and governments and what are the threats? I am Jaakko Tapaninen and this is a special episode of 10X Finland. Usually the conversations are conducted in Finnish, but now I will run an experiment, an English-language one with a foreign guest. If you like it, I'll do more. Lucy Thomas was a BBC journalist covering the EU in Brussels who became a spokesperson and campaigner for those in Britain who thought that the EU membership was a good thing. During the campaign leading to the referendum she was the deputy director of the Remain side. Now she works for Edelman, one of the world's most respected communications firms and advices companies on how to deal with Brexit. In this podcast we travel back into the heat of the campaign, look at what's happening to trust all over the world, and talk about how companies should prepare themselves for whatever is to come regarding Brexit. 10X Finland Podcast is brought to you by Content Agency Great Point in Helsinki, Finland. I hope you enjoy our conversation as much as I did.