The three survival metrics for building better products
Adam Thomas believes the role of a product manager is one thing only: how do you help the organization make better decisions consistently? Part of that is knowing when to stop work on a product idea, when to pivot on a product, and when to double down on a product initiative. Adam, lead product manager at SmartRecruiters, as well as a speaker, consultant and technologist, has developed what he calls Survival Metrics to help product managers do just that. Adam joined Janelle Estes, UserTesting’s Chief Insights Officer, on this week’s episode of the Human Insight Podcast. They talked about his Survival Metrics, the difference between them and success metrics, and more. Insights this weekIn this week’s Insights segment, we asked consumers what advice they had for brands to consider as they advertise between Memorial Day through early fall?For many Americans the Memorial Day weekend marks the unofficial start of summer, family vacations, grilling in the backyard, swimming at the pool or lake, and enjoying the longer days. That’s also the time we start seeing and hearing more advertising and other brand messaging for such things as travel and outdoor activities, yard and home improvement projects, as well as for events such as Pride Month, the Fourth of July or going back to school.But consumers are also living amid the third year of the pandemic, rising inflation and gas prices, the Russia-Ukraine war, as well as other national and global violence and other issues. So we wondered what advice do people have for brands to consider so that they can be both human-centered and innovative. You can also watch their response in this highlight video. Help us, help youWe’re looking for your input in helping us improve the podcast. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly. Survey: https://forms.gle/nCSTZFR5affEs2k1AFollow our new show: Insights Unlocked