Creating a process for a successful product launch
This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch. Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.In their conversation, they discuss:What are some ways to ensure you successfully launch? Whether that changes based on the business size (small or large), or model (B2B or B2C)What are the elements of a GTM plan?What are the key ingredients in building a culture of innovation?How can digital product leaders best support a culture of innovation?Follow our new show: Insights Unlocked