Building deeper web3 relationships between creators and their fans

Ethan Song, Co-founder and CEO of RareCircles, joins the Human Insight Podcast this week. Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand, and he’s an active investor in Web3. As the RareCircle’s CEO, Ethan empowers a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system.We asked Ethan about what brands and the general public should know about NFTs, as well as:   How creating a community is the foundation to today's businesses How does he connect with his customers? And why that is important.How brands may start to include NFTs in the products and services they offer their customersHow NFTs will be integrated into our real life experiences. Follow our new show: Insights Unlocked

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Welcome to the Human Insight Podcast where we share with you the business stories, ideas, and trends shaping the future of customer experience told first-hand by the experts themselves. This is your show if you work in product management, UX design and research, marketing, digital transformation and more.