98: AI Product Strategy

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Priyank Shah (Black Knight) and Marily Nika, Ph.D (Meta) to talk about AI product strategy. AI product strategy is crucial for PMs because it enables them to leverage artificial intelligence effectively to meet user needs and business objectives. By defining a clear AI product strategy, PMs can identify opportunities for AI integration, prioritize AI features, and allocate resources wisely. This strategy also helps in staying competitive, as AI can enhance product capabilities and user experiences, making it essential for PMs to align AI initiatives with their overall product roadmap. Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 07:10 What is product strategy? 08:50 What is AI? 11:43 Other AI products 13:47 Why should everyone have an AI product strategy 17:32 AI product strategy vs. every other product strategy 21:24 Success metrics for AI product strategy 27:04 Launching a bad AI product 31:33 Changes in the legal environment 36:49 How to increase experience to be an AI product manager 42:58 Recommended groups for aspiring PMs 44:52 Ethical issues in AI 47:20 Finding companies that are actively using AI 50:53 Differences between the software development life cycle and AI development life cycle 52:47 Final thoughts