85: Thriving in a Product Led Organization

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Michael W. Lam (Zoom) as they discuss how to thrive in a product led organization. PMs can thrive in a product-led organization by adopting a data-driven mindset, leveraging customer insights to inform decision-making, and prioritizing cross-functional collaboration to align teams and drive innovation. By staying attuned to market trends, embracing agile methodologies, and fostering a customer-centric culture, PMs can navigate the dynamic landscape, deliver exceptional products, and achieve long-term success in a product-led organization.   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 05:54 What’s a product led organization? 06:54 Important for the customer vs. PMs 09:15 Building instead of outsourcing 17:34 Aligning product teams for success 21:37 How to thrive in a product led organization 24:31 Product leaders protecting their products from salespeople 25:37 Recognize the product you’re building and who it is for 29:47 Main differences between product led organizations and other organizations 32:09 Data vs. Emotions 40:04 Free trials and free tiers products 45:06 Risk Assessment Framework 51:40 Final thoughts