84: Developing a Team Culture

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Michael Broome (Vituity) and John Mark Nickels (Waymo) as they discuss how PMs can develop a team culture. PMs play a critical role in creating and shaping the culture of their teams. Team culture refers to the shared beliefs, values, attitudes, and behaviors that shape the way a group of individuals works together towards a common goal. As a PM, it is important to be intentional about creating and shaping the culture of your team to ensure that it aligns with the values and goals of the organization.   Disclaimer: All opinions of the speakers are their own.   Resources: Foster the Product: Leading teams and aligning stakeholders toward a common vision - Foster Blog (uw.edu) Lead from the Core: The 4 Principles for Profit and Prosperity - Jay Steinfeld   What to Listen For: 00:00 Intro 05:00 How PMs can develop a team culture 06:34 When does a team culture become important 08:43 The right time to start developing a team culture 09:59 Learning team dynamics through sport 12:26 The four ingredients of a team 15:12 When it works for the team but not for an individual 20:07 How to have difficult conversations with your team 21:30 Getting a group to work together 23:58 Having a strategic goal 25:58 The importance of clarity in vision and strategy 29:34 How to learn and celebrate from mistakes 34:31 Frameworks to bring out the best in you 39:00 Motivating teams to reach their potential and set aside personal ego 41:08 Tips to develop a team culture 43:00 Having difficult conversations with people you report to and incentives for a team 47:41 Final thoughts