79: Do Product Managers Really Innovate and Should They?

Last chance for early bird pricing for the Inclusive Product Management Summit. Register today at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 01:43 Do PMs really innovate? 05:04 What does innovation mean? 07:57 Innovation = huge shifts 10:07 High standard innovation 15:27 Is TikTok innovative? 19:37 Innovation in companies 24:45 Innovation vs. imitation 30:59 Gartner Hype Cycle 33:43 The IOA framework 39:35 Buzzword Blitz 44:23 Final thoughts