76: ABCs of Platform Product Management, Part II

Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Toyyibat Yussuph, PMP (American Express) and Ria Bhatia (Niantic) with an appearance by Rakesh Kumar (Mastercard) as they discuss the ABCs of platform product management and why this role is important in product management. Platform PMs look at the bigger picture of a product and is an important role because platforms have become a key driver of innovation and growth in many industries.    Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 04:12 What is platform product management? 06:04 User persona in platform PM 08:23 Should you try to be a platform PM? 14:11 Private betas 18:15 Risk assessment 24:00 Prioritization 27:10 How do you know the essentials of the platform? 29:44 Deciding on what project to do 33:36 Alignment  36:01 Balancing the business features vs. tech imperatives 39:32 Buzzword Blitz 42:07 Being a product manager is a landing curve 46:19 Final thoughts