70: Best Practices During Discovery

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Charles Wartemberg (Netflix) and Pamela Fleury (Harvard) as they discuss the best practices during discovery. Gathering feedback and data from customers is very important in managing products so a good PM should be able to know how to get this data and implement it for product improvement.   Disclaimer: All opinions of the speakers are their own.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 06:31 How much time to spend on discovery? 10:30 Recommended resource about discovery work 15:16 The alignment and getting everyone on the same page 18:27 Leveraging product sense 21:03 What does discovery look like in a lot of customer environments? 22:52 Truly understanding the why versus seeing how the market responds 33:59 A product inside a product 40:30 Product marketing team working with the overall marketing team 44:54 Career in product management 53:56 Final thoughts