65: People Over Product? What One Product Manager thinks Many PMs Get Wrong

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Anna Marie Clifton to talk about prioritizing people over product. A good PM should be able to manage products, people, and of course, both. A team has its own unique members and managing these people is an important part of a PM’s job.   Disclaimer: All opinions of the speakers are their own.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 09:11 Influence without authority 11:42 What works in a different company won’t work in another one 13:59 Building trust relationships 16:26 Everyone is motivated by very different things 19:07 Framework or exercise for working with people 27:16 Clearly Product Book Club podcast 29:44 Politics in the workplace 30:54 Understand the unwritten rules 33:07 Frameworks are a waste of time 37:02 Definition of framework 39:02 Framework are for beginners 41:53 Managing young stakeholders 46:07 How to talk to people who disagrees 48:55 Final thoughts