Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)

“Don’t be afraid of long copy; be afraid of insufficient clarity,” Flint McGlaughlin taught in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/). I thought of that quote when my latest guest talked about how often being afraid drives marketing and business leaders, and so they resort to focus groups and consultants to cover for themselves in case something goes wrong. But she called this the dangerous ...