Ep 40: The Healing Power of a Heartfelt Business, with Caroline Stafford

Today’s conversation is with Caroline Stafford, founder & creator of The Kitsch Hen. The powerful mission of this beautiful business is to spread kindness and brighten people’s days with hand-stamped biscuits.    As with so many of the business owners I interview, Caroline didn’t ever ‘plan’ to launch a business in biscuits and it was nothing like her previous jobs, rather it evolved directly from her heart, when despite going through a horribly tough time in her own life, she thoughtfully crafted hand-stamped biscuits with messages of love, hope and encouragement for those she knew who were also facing struggles. Of course these biscuits were gratefully received and Caroline realised that if she loved sending them to friends and family in their moments of need, then she surely couldn’t be the only one. And so her business journey began. Caroline speaks with grace & vulnerability as she shares the tough times she faced during a 10 year long IVF journey; she shares how the business was one of the things that kept her afloat. The Kitsch Hen is something Caroline has nurtured and loved and it gives her true sense of purpose and meaning.   We talk around the ups and downs of running a business and how slowing down when you run a business is hard yet so important. We also touch on finding balance (and if it’s even possible!) as well as creating a life that feels good over looking good.   Listen on to hear more of Caroline’s story & wisdom and be sure to check out her website too!   Enjoy the show!   Connect with Caroline: https://www.the-kitsch-hen.co.uk https://www.instagram.com/thekitschhen/   Our sponsor today is female owned business Urbansize, a furniture brand founded by Sallie King following a fruitless search for stylish furniture for her tiny Greenwich flat. Listen to hear how Urbansize pieces can help to maximise space in smaller homes, making the most of those precious square feet. Connect with Urbansize:   https://urbansize.co.uk https://www.instagram.com/urbansize_home/   Connect with Jo:   Connect with me on my website How DOES She Do it?: https://howdoesshedoit.life Email me to book a 1:1 Discovery call: [email protected] If you are interested in support to grow your business and confidence, learn more here: https://howdoesshedoit.life/group-and-one-to-one/   Follow me on Instagram to continue the conversation and get updates about the podcast: https://www.instagram.com/howdoesshedoitlife/  

Om Podcasten

Jo Ferrone explores finding a gentle balance in both business and life because, as she says “being kind to ourselves is our superpower”. In a world where women are told they can do everything, Jo believes we can indeed do anything but trying to do it all often leads to overwhelm, burnout & health problems. Jo is excited to support women on their business journey with her uniquely holistic and empathetic approach and welcomes a range of expert guests who bring both wisdom & inspiration in equal measure.