Talk of the House: The Creator Economy in 2023

Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators. Where is the creator economy heading to as a whole in 2023? Here's what we discuss:Who gets to be called a creator and why the definition is not what you might thinkWhat we are looking for in creators when working in advertisingOur predictions on what...