The Power of Branding in Hospitality: Lessons From an Accidental Hotel Owner - Brigette Harenda, B&Co.

I'll never forget the first time I heard our guest today, Brigette Harenda, President of B&Co. It was about a decade ago, and she was at a conference recounting the story of creating the Iron Horse Hotel - which I found fascinating because she became a hotel owner almost by accident during the Great Financial Crisis of 2008 - and has created hit after hit in hospitality since then.In this episode, you'll learn why you should care about branding, why it's much more than you might think it ...