Our Bold Rebrand is Paying Off: The Story Behind Relaunching Nordic Choice Hotels as Strawberry - Carl Oldsberg, Strawberry

In this episode, Carl Oldsberg, CEO of eBerry by Strawberry, discusses the remarkable story of how Nordic Choice Hotels underwent a major rebranding to position itself to expand the way they provide hospitality far beyond the hundreds of hotels, restaurants, and spas they have.Facing the challenges brought on by the crisis, the company initiated a strategy process involving a hundred employees to look beyond the pandemic and strengthen their business model. The rebranding not only created eng...