How We Make More Money by Questioning Everything - Alastair Thomann, Generator and Freehand

In this episode, we speak with Alastair Thomann, CEO of Generator and Freehand Hotels, about the innovative strategies that have propelled their properties to success in the competitive hospitality landscape. You're going to learn about:The unique positioning of Generator and Freehand brands in the market and how they cater to different age demographics with a focus on social experiences.The pivotal role of food and beverage in creating memorable guest experiences and driving significant non-...